American Culture in Global Healthcare
Global medical tourism exists because medicine transcends borders and doctors around the world genuinely care about patients. Apart from medicine, Americans have some unique commonalities that MedVoy’s providers and successful overseas healthcare providers already understand. As a reminder, here are some uniquely American cultural differences that are important to recognize:
English is our Only Language
Unlike other countries, Americans generally do not learn another language as part of their primary education. Since we only speak English, Americans are hesitant to speak other languages and tend to prefer to travel to countries where the language barrier is not an issue. While this trend is shifting, if you want to attract Americans, there needs to be an English speaking staff.
It’s a fact – Americans like their personal space. This is noticeable in any restaurant where solo diners sit alone at a table for two rather than at a communal table with strangers. Our puritanical roots have also instilled a deep sense of modesty, especially when dealing with medical issues. The bottom line is understanding the need for personal space when considering your US guest. We prefer single hospital rooms and private waiting rooms, ideally with an international department allocated just for us.
USA is a young country and as such there is a perception that new is better. It’s true that you cannot judge a book by its cover and that décor has nothing to do with medical outcomes. However, never underestimate your first impression. If Americans are heading overseas for medical care, we want to go to a modern facility – your photos and your facilities need to reflect this.
This list is certainly not exhaustive, what are others that should be listed?