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How to make money investing in the medical travel industry

By now, you’ve heard all the hype about the potential growth of the medical travel industry and how US patients are fleeing the country to get affordable care. Unfortunately, the experts agree, that there are few reliable statistics about the size and growth of the market, there are no common definitions of a medical traveler, comparisons of revenues and costs are hard to make, and there remain persistent, nagging barriers to widespread adoption by patients, payers and physicians.

That said, investors are still clinging to the promise of big returns fueled by patients losing their health benefits because of high unemployment, the aging population requiring more units of care and exploding costs of healthcare. If you think the medical travel industry is set to explode, there are some areas of investment to consider:

Foreign Healthcare infrastructure

  • Hospitals and systems
    Ambulatory surgery centers
    Clinical labs and imaging centers
    Disease specific treatment facilities like cancer centers, stem cell centers, etc
  • Foreign Travel and hospitality infrastructure

  • Hotels and Surgical Hotels
    Spas
    Airport development

  • Tools and support companies

  • Players in global healthcare information exchange
    Data analytics and business intelligence
    Quality, price and value determinations
    Companies offering alternative pricing mechanisms

  • Supporting global healthcare insurance and travel products

  • Trip cancellation
    Follow up care
    Emergency evacuation
    Professional liability
    Infectious disease management
    Geopolitical risk insurance
  • Firms in the medical travel supply chain

  • Travel medicine clinics
    Medical travel facilitators and specialty travel agents
    Medical concierge ground operators
    Currency exchange risk managers

  • Expatriate retirement health cities and communities

    Like other industry sectors, gold, for example, you can invest in the product itself, the people who create the product, or investments that pools risks, like mutual funds or exchange traded funds.

    Look for companies in markets where the supply of care does not meet the demands of a growing middle class, that provide products and services delivering low, cost high volume care, and that provide platforms and infrastructure designed to reduce transaction costs for billing and collecting and value-based information.


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    SURGICAL HOTELS: An Emerging Opportunity

    With more and more patients seeking care away from home, there is an opportunity for the hotel and hospitality industry to offer customized services to patients recovering from surgery and treatments and their companions. Neither a hospital nor a hotel, a surgical hotel is a place designed to provide a level of care below that required in a hospital, but yet accommodates the healing needs of patients in a comfortable environment.

    So, what does a surgical hotel offer?

    How does a hotel providing services to a postoperative patients and their companions provide value and differentiate themselves?

    A surgical hotel, part hospital-part hotel, would offer the following:

    1. location convenient to healthcare facilities
    2. transportation to facilities/airport/other
    3. availability of emergency medical care
    4. amenities
    5. sensitivity to the needs of specific postop patients; connected rooms.
    6. things to do for companions
    7. information and communication technology links with providers
    8. alternative/complementary services for postop patient
    9. security
    10. privacy/confidentiality in check in and exits
    11. disability accommodations in architecture, transportation vehicles
    12. medical concierge
    13. accommodate in-room stay by nurse or companion
    14. availability of equipment to take vital signs by medical professional
    15. availability of wound management supplies
    16. online medical education and postop care resources
    17. nutrition counselor, special dietary restrictions
    18. evacuation preferences
    19. brand awareness and snob appeal
    20. new design for bedding and furniture?
    21. allergy free environment
    22. medication reminder system (part of automatic wake-up call system?)
    23. mini-kitchen facilities
    24. real time patient feedback and request system
    25. panic button
    26. prevention of nosocomial (need a new word for hotel acquired) infections
    27. modified housekeeping schedule
    28. separate parking a minimal distance to room
    29. wheelchair management
    30. quiet
    31. bathroom amenities (antibacterial soap, hand lotion, etc)
    32. antibacterial surfaces on furniture
    33. billing and collecting interface with medical insurance ?
    34. disposable cell phones for companions
    35. pet accommodations?

    The global medical travel industry in rapidly growing and expected to reach $1B by 2012. Developers and the hospitality industry have an opportunity to participate and profit by offering differentiated, value added services to patients and their family members and companions that accompany them for care away from home.


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